BBC WORLDWIDE SIGNS WORLD'S FIRST GLOBAL NETWORK DEAL WITH MYSPACETV

Today together with MySpace, the world’s largest social networking platform, BBC Worldwide announced the launch of a ground-breaking partnership to bring new and archived short form BBC content to MySpaceTV (http://www.myspacetv.com).  The announcement marks the first global agreement of this type between MySpaceTV and a major broadcaster.

Under the partnership, the best current and archive video content will be made available online globally via MySpaceTV, the social networking site’s popular new video platform. MySpace users will be able to visit and subscribe to the BBC Worldwide’s MySpaceTV video channel in order to view, embed and virally share content across the MySpace community.

Content will include some classic moments in TV: Robbie Williams and Russell Crowe being interviewed by Parkinson, Jeremy Clarkson and his team on Top Gear and some breathtaking clips from Attenborough’s natural history series. Plus gripping moments from classic series such as Doctor Who, Robin Hood and Torchwood, and hilarious sketches from The Catherine Tate show, Red Dwarf and The Mighty Boosh.

Simon Danker, Director, Digital Media, said: “MySpace is recognised as the largest social networking site and this partnership continues our strategy of putting BBC content right at the heart of where audiences spend their time and watch video online.  The breadth of content we bring to this deal means that MySpace users will easily be able to find a favourite clip to put on their profiles and share with their friends, whether that is a Top Gear stunt or something a bit different from The Mighty Boosh.  With the global nature of the deal, this is a great opportunity to put the best shows from the BBC in front of new audiences.”