NEW MEDIA DEAL WITH BABY COW

BBC Worldwide’s Indie Unit has clinched a digital media deal with award-winning producer Baby Cow which will give the commercial arm of the BBC the right to distribute all of Baby Cow’s programmes via all digital media platforms, both on-demand and as downloads to own. In addition to the digital media distribution of Baby Cow’s existing content, the agreement also provides for the creation of at least 30 minutes of new material specifically designed for exploitation on

digital media distribution platforms such as mobile or web services dedicated to shortform content.

Helen Jackson of BBC Worldwide’s Indie Unit says: “The deal with Baby Cow is an important example of a new range of deals that BBC Worldwide is striking with its Indie partners. We’re really excited about the quality of content this deal brings to our

digital media offering and about the new bespoke content we’ll be creating together.”

Henry Normal, founding partner at Baby Cow, says: “We at Baby Cow have been looking into ways of exploiting our content through digital media platforms for some time. BBC Worldwide, with its exciting range of distribution contacts, has provided us with the right opportunity of getting into the UK and international markets.”

Simon Danker Director, Digital Media, BBC Worldwide commented, “We’re delighted with this deal with Baby Cow and excited about the opportunity to create brand new material for digital distribution. Baby Cow’s programming, such as The Mighty Boosh, is perfect for a digital audience and we are looking forward to using our growing expertise in this area for future development deals.”

Baby Cow was established in 1999, by award-winning comedy creators Henry Normal and Steve Coogan and has gained an enviable reputation for new British comedy talent.